An exciting new contender is about to hit the Australian magazine market.
Launched by the AVAAL Group’s Gareth Pike and Mike Charter, Exhale is a glossy new lifestyle publication encouraging readers to take a deep breath and a moment to relax while enjoying articles that leave a positive impact.
Exhale contains enlightening news on health and wellbeing, fitness, food, travel and wine, as well as personal growth, productivity and leadership.
The first edition cover story is entertainer Jessica Mauboy who speaks of the hurdles she’s overcome to become one of Australia’s best-loved performers.
Travel writer David Kerr gives us his Top 10 holiday destinations, chef Peter Edmunds talks about buying the best chocolate, wine royalty Lisa McGuigan gives us her take on champagne and super-vet Dr Katrina Warren sings the praises of adopted dogs, along with tips on how best to train them.
Exhale is published by the AVAAL Group This innovative Sydney-based organisation operates under a revolutionary business approach, with the underlying premise of ‘adding value at all levels.’ It is headed up by Gareth Pike and Mike Charter as the Co Creators and Kris Abbey, the magazine partner in AVAAL.
Whilst the industry trend has been to switch from printed magazines to electronic media, Mike and Gareth have found a unique way to buck this trend.
“We are utilising a different business model to produce the magazine and reach our customers,” Gareth Pike says. “Firstly, we’re combining old school print, for those who love to pick up a magazine, with an e-Magazine for those on the go or operating paperless.”
“Secondly, we have large distribution channels within our 3,000-strong U-Help workplace charity convenience offer business. In addition we are distributing to 5,000 News Stands across Australia and 2,000 hotel rooms with the likes of the Fairmont Resort and Ibis World Square, – plus a large e-media database – with all these distribution numbers increasing rapidly.”
Mike says the aim is to maximise value to people in these networks: “We feel we can add value to our channels by providing a high-quality magazine that makes a positive impression on readers by sharing energy, motivation, inspiration and knowledge.”
The magazine also has a philanthropic component, with readers encouraged to donate to the National Breast Cancer Foundation if you find something of value while you’re reading (or as Kris says, “during your – exhale”)
Exhale is available via newsagencies and online